GVLab

Mission Brief

Original Räder 24

OEM RIMS AND WHEELS PERFECT OPTICS AND PREMIUM QUALITY

Original Räder 24
Launched
  • Shopware 6
  • JavaScript
  • PHP
  • HTML & SCSS
  • UI/UX

Build Log

Case study

Notes from the trenches—goals, obstacles, and shipping moments.

💼 Experience / Project Entry

Front-End Engineer — OR24.de (Shopware E-Commerce Platform)

As a Front-End Engineer, I contributed to the design, development, and launch of OR24.de, a specialized e-commerce platform for OEM rims and wheels. I was responsible for designing the user interface, creating a custom Shopware theme, and enhancing user experience through interactive components and optimized front-end architecture.

Key Responsibilities

  • UI/UX Design & Custom Theme

    • Designed and developed a custom Shopware 6 theme tailored to the automotive niche, emphasizing usability and visual clarity.

    • Created responsive layouts optimized for product configurators, technical specifications, and detailed imagery.

    • Collaborated with stakeholders to translate brand identity into a modern, intuitive front-end experience.

  • Plugin Development & Customization

    • Developed and integrated Shopware plugins to support product filtering, vehicle fitment logic, and compatibility checks.

    • Extended existing Shopware functionalities to accommodate complex product variants (e.g., rim sizes, finishes, and bolt patterns).

    • Optimized plugin loading and event handling for better responsiveness and scalability.

  • Performance & Quality Assurance

    • Implemented performance optimizations, including lazy loading and caching strategies to improve page speed and SEO ranking.

    • Conducted end-to-end and cross-browser testing to ensure a consistent experience across desktop and mobile.

    • Reviewed and refactored front-end code for maintainability and long-term flexibility.

  • Go-Live & Post-Launch Support

    • Coordinated with the development and QA teams for a smooth deployment.

    • Provided ongoing maintenance, bug fixes, and UX refinements based on analytics and customer feedback.


Achievements

  • Delivered a modern, responsive Shopware storefront tailored for the automotive parts industry.

  • Improved site usability and conversion rates through refined search and filtering workflows.

  • Enhanced overall performance and maintainability by modularizing front-end components.

  • Helped position OR24.de as a premium online destination for OEM wheels and automotive accessories.


Tech Stack

Frameworks & Tools: Shopware 6, Twig, SCSS, JavaScript (ES6), Webpack
Design Tools: Figma, Adobe XD
Version Control & Workflow: Git, Agile collaboration
Plugins & Features: Product configurator, advanced filter modules, dynamic fitment logic

Initiate Contact Protocol

Tell us about your idea. GV Lab will respond with a plan.